“Cash Pad” hasn’t exactly been a cash cow for CNBC, which was banking on converting some “Bachelorette” viewers into fans of its JoJo Fletcher and Jordan Rodgers short-term rental renovation series.
Unfortunately, that hasn’t worked out in terms of Nielsen ratings.
In Live + Same Day numbers, “Cash Pad” has averaged an unimpressive 134,000 total viewers, with just 45,000 of those coming from the adults 18-49 demographic. Among those ages 25-54, the average is slightly higher at 51,000 viewers per episode.
Also Read: CNBC Sets Summer Slate: Here's Your First Look at JoJo Fletcher, Jordan Rodgers' 'Cash Pad' (Exclusive)
With the benefit of a week of DVR viewing, “Cash Pad” has averaged 230,000 total viewers per episode, with 73,000 of those coming from the 18-49 demo. That number is again slightly larger in the 25-54 demo, with 87,000 audience members existing in that older age range.
Those numbers are so bad… (“How bad are they?...
Unfortunately, that hasn’t worked out in terms of Nielsen ratings.
In Live + Same Day numbers, “Cash Pad” has averaged an unimpressive 134,000 total viewers, with just 45,000 of those coming from the adults 18-49 demographic. Among those ages 25-54, the average is slightly higher at 51,000 viewers per episode.
Also Read: CNBC Sets Summer Slate: Here's Your First Look at JoJo Fletcher, Jordan Rodgers' 'Cash Pad' (Exclusive)
With the benefit of a week of DVR viewing, “Cash Pad” has averaged 230,000 total viewers per episode, with 73,000 of those coming from the 18-49 demo. That number is again slightly larger in the 25-54 demo, with 87,000 audience members existing in that older age range.
Those numbers are so bad… (“How bad are they?...
- 9/25/2019
- by Tony Maglio
- The Wrap
CNBC has a new head of primetime programming: Denise Contis, who spent nearly a decade at Discovery.
Contis will have the title of Evp and Head of Content for Primetime. Christian Barcellos held the post on an interim basis and will stay on as Svp of Development & Production for the network’s primetime slate.
Contis will report to CNBC Chairman Mark Hoffman and report to the New York office on Tuesday. Hoffman informed the staff of the change in a memo on Monday. (Read it below.)
CNBC, whose daytime mission is to capture financial market movement as it happens, shifts gears in primetime. It has developed a small portfolio of unscripted shows connected with its overall business focus, both acquired staples like Shark Tank and originals like The Profit and the recently premiered Cash Pad.
Contis brings significant experience handling unscripted franchises. From 2008 to 2017, she held a range of positions at Discovery,...
Contis will have the title of Evp and Head of Content for Primetime. Christian Barcellos held the post on an interim basis and will stay on as Svp of Development & Production for the network’s primetime slate.
Contis will report to CNBC Chairman Mark Hoffman and report to the New York office on Tuesday. Hoffman informed the staff of the change in a memo on Monday. (Read it below.)
CNBC, whose daytime mission is to capture financial market movement as it happens, shifts gears in primetime. It has developed a small portfolio of unscripted shows connected with its overall business focus, both acquired staples like Shark Tank and originals like The Profit and the recently premiered Cash Pad.
Contis brings significant experience handling unscripted franchises. From 2008 to 2017, she held a range of positions at Discovery,...
- 9/16/2019
- by Dade Hayes
- Deadline Film + TV
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