The movie about voestalpine Krems, produced and directed by Daniel H. Ronacher, is accompanied by the actor Oliver Karbus. It starts with the description of the contribution of a product to experiences and moments in the everyday life of young and old. Furthermore, the clip shows the production of steel in a production plant of voestalpine and explains the unique quality features with which this product contributes to the development of technologies and the most diverse products. Innovation and motion as voestalpine's vision guides the presentation of the variety and universal applicability of steel that contributes to our lives on a daily basis.