Professional bowling is changing lanes: The Professional Bowlers Association will move its matches and games to the 21st Century Fox-owned outlet, ending a decades-long alliance it has enjoyed with ESPN, and a shorter-term relationship it has with CBS Sports Network. In doing so, the Pba will establish a new presence for the sport on broadcast television.
“We were just looking for the best possible solution to reaching more fans and giving our brand the best opportunity to grow,” said Tom Clark, CEO and Commissioner of the Professional Bowlers Association, in an interview. Under terms of the deal, expected to last more than three years,...
“We were just looking for the best possible solution to reaching more fans and giving our brand the best opportunity to grow,” said Tom Clark, CEO and Commissioner of the Professional Bowlers Association, in an interview. Under terms of the deal, expected to last more than three years,...
- 3/20/2018
- by Brian Steinberg
- Variety - TV News
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