After just two weeks, Star Wars: The Last Jedi has been pulled from Chinese theaters. In what has been viewed as a colossal flop, the film netted $29 million in its second weekend, which represented a 92% drop off from sales in the opening weekend. Jimmy Wu, chairman of nationwide Chinese cinema chain Lumiere Pavilions, told THR:
“The Last Jedi has already been completely pulled from cinemas here. It’s performed much worse than we could have expected.”
So what went wrong? Chinese market research states that while Star Wars is a phenomenon in many places, China is not one of them. The original trilogy never got a widespread release within the country, so there's no cultural legacy to get fans interested in the franchise. That said, Star Wars: The Force Awakens and Rogue One did far better than Tlj in the country, but experts attribute that mostly to consumer curiosity...
“The Last Jedi has already been completely pulled from cinemas here. It’s performed much worse than we could have expected.”
So what went wrong? Chinese market research states that while Star Wars is a phenomenon in many places, China is not one of them. The original trilogy never got a widespread release within the country, so there's no cultural legacy to get fans interested in the franchise. That said, Star Wars: The Force Awakens and Rogue One did far better than Tlj in the country, but experts attribute that mostly to consumer curiosity...
- 1/17/2018
- by Mick Joest
- GeekTyrant
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