When Annapurna Pictures moved into distribution, Hollywood viewed the move as bold but bizarre. In a market where indies struggle to survive, it was a strange time to reinvent a dying economic model. Now after several costly, high-profile failures, Annapurna and MGM will work together to distribute their films theatrically in the U.S.
Annapurna hired veteran talent — from ex-Weinstein distribution president Erik Lomis and studio marketing exec Marc Weinstock to Focus Features’ publicity chief Adrienne Bowles — but they inexplicably chose “Detroit” as its first release. From director Kathryn Bigelow and writer Mark Boal, the Oscar-winning team behind “The Hurt Locker” and Annapurna’s “Zero Dark Thirty,” this intense recreation of the 1967 race riot in Detroit is a tough sit and demanded special handling from the neophyte distributor.
The movie (Metascore: 78) opened well in 20 theaters in late July, but collapsed when it went wide to 2,800 screens the following weekend. (It topped out at $16.8 million domestic.
Annapurna hired veteran talent — from ex-Weinstein distribution president Erik Lomis and studio marketing exec Marc Weinstock to Focus Features’ publicity chief Adrienne Bowles — but they inexplicably chose “Detroit” as its first release. From director Kathryn Bigelow and writer Mark Boal, the Oscar-winning team behind “The Hurt Locker” and Annapurna’s “Zero Dark Thirty,” this intense recreation of the 1967 race riot in Detroit is a tough sit and demanded special handling from the neophyte distributor.
The movie (Metascore: 78) opened well in 20 theaters in late July, but collapsed when it went wide to 2,800 screens the following weekend. (It topped out at $16.8 million domestic.
- 10/31/2017
- by Anne Thompson
- Thompson on Hollywood
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