27 August 2008 10:35 AM, PDT | From Studio Briefing | See recent Studio Briefing news
Children's movies, which are generally credited with giving home video its initial thrust, may do the same for high-definition Blu-ray, if the Walt Disney Co. has anything to say about the matter. The New York Times reported today (Wednesday) that the film studio plans to release five "platinum" classic titles in the Blu-ray format over the next two years, including Snow White and the Seven Dwarfs, Pinocchio, Fantasia, Fantasia 2000, and Beauty and the Beast. The studio had previously said that it plans to release a Blu-ray version of Sleeping Beauty on October 7. Each of the discs, the studio said, will include a BD Live component, allowing children to connect directly onto the Internet to play the included interactive games with friends in other locations. Bob Chapek, president of Disney's home entertainment unit, told the Times: "BD Live is not a niche product. ... We see mass adoption of the technology." However, the newspaper pointed out that currently Blu-ray players with the Bd Live technology are from $300 to $700.
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