24 July 2008 7:27 AM, PDT | From fantasymoguls.com | See recent Fantasy Moguls news
To no one's surprise, The Dark Knight took the American box office hostage and cracked all kinds of records last weekend. Records are made to be beaten, and the Hollywood film industry has always given itself the benefit of the doubt by counting box-office in terms of raw dollars rather than tickets sold. What amazes me the most is how so many people can still get so enthused and excited by new box-office "records," when in fact they are just mileposts on the long highway of inflation, a direct reflection of ever-higher ticket prices at the local multiplex.
Indie Jones
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