An intelligent apparel brand ‘Turms’, which creates clothing that boasts anti-stain, anti-bacterial, anti-fungal, and anti-odour features has sealed a deal of Rs 1.2 crore in the entrepreneurial reality show ‘Shark Tank India’ season three.
The spotlight of Turms’ pitch was on its one-of-its-kind collection, which includes 30-day no-wash jeans, fearless white cotton shirts, AC cool tech T-shirts, and seven-day no-smell socks, among others.
Adding star power to the pitch, the brand counts Indian cricketer Ms Dhoni among its customers.
Surendra Singh Rajpurohit, who was once a Turms customer, took a bold step in 2022 by acquiring the company from its six co-founders.
Azhar Iqubal, the co-founder, and CEO of Inshorts said to him: “Your products are very interesting.”
Surendra further shared that under his leadership, the apparel brand has flourished, selling a remarkable four lakh apparel units to date.
He said that earlier he was in the automotive industry, and had spent 10 years in the Middle East.
The spotlight of Turms’ pitch was on its one-of-its-kind collection, which includes 30-day no-wash jeans, fearless white cotton shirts, AC cool tech T-shirts, and seven-day no-smell socks, among others.
Adding star power to the pitch, the brand counts Indian cricketer Ms Dhoni among its customers.
Surendra Singh Rajpurohit, who was once a Turms customer, took a bold step in 2022 by acquiring the company from its six co-founders.
Azhar Iqubal, the co-founder, and CEO of Inshorts said to him: “Your products are very interesting.”
Surendra further shared that under his leadership, the apparel brand has flourished, selling a remarkable four lakh apparel units to date.
He said that earlier he was in the automotive industry, and had spent 10 years in the Middle East.
- 1/26/2024
- by Agency News Desk
- GlamSham
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