In a strategic move aimed at expanding its brand reach, Uber has inked a six-month sponsorship deal with Steven Bartlett's The Diary of a CEO podcast. Coordinated via Uber’s media agency EssenceMediaCom and Adelicious, the podcast’s hosting and monetisation network, this landmark deal encompasses multiple products under the Uber umbrella, including Uber, Uber Eats and the Uber One membership. The collaboration is set to unfold over a dynamic six-month campaign, kicking off with a focus on the benefits of Uber One and subsequently pivoting to highlight Uber’s train booking capabilities.
Steven Bartlett's The Diary of a CEO podcast has consistently held its position as one of the most popular shows in the UK, attracting millions of listens per week, making it a natural choice in Uber's quest for impactful brand awareness. Steven’s show has a demographically even split across male and female audiences, appealing to...
Steven Bartlett's The Diary of a CEO podcast has consistently held its position as one of the most popular shows in the UK, attracting millions of listens per week, making it a natural choice in Uber's quest for impactful brand awareness. Steven’s show has a demographically even split across male and female audiences, appealing to...
- 11/30/2023
- Podnews.net
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