President Biden is making content creators a major part of his re-election campaign–so much so that they might get their own briefing room in the White House.
Axios reports that the Biden administration is connecting with hundreds of content creators across platforms, including news-focused TikToker (and NYU student) Harry Sisson; historian and Boston College professor Heather Cox Richardson, who’s on Substack and Twitter; and Vivian Tu, a former stocks trader who’s now big on FinTok and Instagram.
The goal is to reach potential voters who don’t follow Democratic accounts (like the official White House account) or Democratic legislators/candidates on social media.
And, perhaps surprisingly, the campaign isn’t exclusively prioritizing reaching Gen Z voters.
“We’re trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital,” Jen O’Malley Dillon,...
Axios reports that the Biden administration is connecting with hundreds of content creators across platforms, including news-focused TikToker (and NYU student) Harry Sisson; historian and Boston College professor Heather Cox Richardson, who’s on Substack and Twitter; and Vivian Tu, a former stocks trader who’s now big on FinTok and Instagram.
The goal is to reach potential voters who don’t follow Democratic accounts (like the official White House account) or Democratic legislators/candidates on social media.
And, perhaps surprisingly, the campaign isn’t exclusively prioritizing reaching Gen Z voters.
“We’re trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital,” Jen O’Malley Dillon,...
- 4/11/2023
- by James Hale
- Tubefilter.com
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