Today, Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced the rebranding of its AdvertiseCast Marketplace to Libsyn Ads, marking a significant step in its next growth phase as the premier destination for podcast creators and advertisers. Making its debut at Podcast Movement Evolutions 2024 , Libsyn will unveil its new ad campaign for Libsyn Ads.
From the evolution of host-read ads to the introduction of dynamic creative and programmatic capabilities, Libsyn has led the charge in driving innovations and set the standard for podcast advertising. As a pioneer, Libsyn has played a pivotal role in educating brands and agencies on the rapidly growing and fragmentedpodcast advertising marketplace — delivering unmatched specialist expertise, access to sought-after inventory, advanced targeting, and outcome-based measurement capabilities, along with access to brand safety tools.
“Our decision to rebrand AdvertiseCast to Libsyn Ads is a natural progression of the successful execution of our platform strategy,...
From the evolution of host-read ads to the introduction of dynamic creative and programmatic capabilities, Libsyn has led the charge in driving innovations and set the standard for podcast advertising. As a pioneer, Libsyn has played a pivotal role in educating brands and agencies on the rapidly growing and fragmentedpodcast advertising marketplace — delivering unmatched specialist expertise, access to sought-after inventory, advanced targeting, and outcome-based measurement capabilities, along with access to brand safety tools.
“Our decision to rebrand AdvertiseCast to Libsyn Ads is a natural progression of the successful execution of our platform strategy,...
- 3/21/2024
- Podnews.net
Today, Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, unveiled its latest advertising offering, Predictive Contextual Targeting, a cookie-free targeting solution designed to empower podcast advertisers with contextually relevant, efficient, and privacy-friendly ad targeting capabilities. Collectively, Libsyn’s AdvertiseCast and Libsyn’s Julep Media now offers advertisers access to a total combined inventory of approximately 500 million monthly impressions worldwide.
With this new offering, Libsyn enables advertisers to target with increased precision and at scale — on par with other advanced, digital media channels. Advertisers can now connect with desired podcast audiences across hundreds of audience segments, such as Fast Casual Restaurant Users, Interest in Home Improvement, In Market for Electric Vehicle, Pet Owners, Big Box Store Customer (By Brand) and Life Stage – Retirement to name a few. Advertisers can access Libsyn’s Predictive Contextual Targeting solution through managed/run of network or programmatic/private marketplace (Pmp...
With this new offering, Libsyn enables advertisers to target with increased precision and at scale — on par with other advanced, digital media channels. Advertisers can now connect with desired podcast audiences across hundreds of audience segments, such as Fast Casual Restaurant Users, Interest in Home Improvement, In Market for Electric Vehicle, Pet Owners, Big Box Store Customer (By Brand) and Life Stage – Retirement to name a few. Advertisers can access Libsyn’s Predictive Contextual Targeting solution through managed/run of network or programmatic/private marketplace (Pmp...
- 8/17/2023
- Podnews.net
Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, today announced an exclusive, multi-year advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and Knock ‘Em Dead, a new comedy podcast co-hosted by Rachel Bradley and Christopher Titus that was released on June 2, 2023.
With its growing network of hundreds of exclusive podcasts and thousands of participating shows, Libsyn’s AdvertiseCast marketplace offers advertisers valuable opportunities for accessing highly sought-after podcast advertising inventory. As an exclusive advertising partner, Knock ‘Em Dead will have the opportunity to leverage AdvertiseCast’s full-service advertising platform, including Libsyn’s Automatic Ads solution to augment host-read programs with programmatic ad revenues and Libsyn Subscriptions to build listener membership for subscription-based, ad-free content.
Knock ‘Em Dead is a comedy podcast that deals with the one thing we all experience yet never talk about— death.
With its growing network of hundreds of exclusive podcasts and thousands of participating shows, Libsyn’s AdvertiseCast marketplace offers advertisers valuable opportunities for accessing highly sought-after podcast advertising inventory. As an exclusive advertising partner, Knock ‘Em Dead will have the opportunity to leverage AdvertiseCast’s full-service advertising platform, including Libsyn’s Automatic Ads solution to augment host-read programs with programmatic ad revenues and Libsyn Subscriptions to build listener membership for subscription-based, ad-free content.
Knock ‘Em Dead is a comedy podcast that deals with the one thing we all experience yet never talk about— death.
- 7/12/2023
- Podnews.net
Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, today announced the renewal of exclusive, multi-year advertising deals between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and a multitude of popular podcasts shows and networks that include: Audivita Studios, A Date With Dateline, Combat Story, Christopher Titus, Dr. Phil, Behind the Velvet Rope, and Very Bad Wizards.
With its growing network of hundreds of exclusive podcasts and thousands of participating shows, Libsyn’s AdvertiseCast marketplace offers advertisers valuable opportunities for accessing highly sought-after podcast advertising inventory. The expanding roster of exclusive advertisers are able to leverage AdvertiseCast’s full-service advertising platform, including Libsyn’s Automatic Ads solution to augment host-read programs with programmatic ad revenues and Libsyn Subscriptions to build listener membership for subscription-based, ad-free content.
Exclusive renewals include:
Podcasts Detail With millions of listeners, Audivita Studios produces...
With its growing network of hundreds of exclusive podcasts and thousands of participating shows, Libsyn’s AdvertiseCast marketplace offers advertisers valuable opportunities for accessing highly sought-after podcast advertising inventory. The expanding roster of exclusive advertisers are able to leverage AdvertiseCast’s full-service advertising platform, including Libsyn’s Automatic Ads solution to augment host-read programs with programmatic ad revenues and Libsyn Subscriptions to build listener membership for subscription-based, ad-free content.
Exclusive renewals include:
Podcasts Detail With millions of listeners, Audivita Studios produces...
- 4/13/2023
- Podnews.net
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