The Melbourne office of Ddb has launched a TV and outdoor campaign for Sensis 1234, Telstra’s ‘telephone concierge’ service.
The idea behind the campaign, which focuses on Sensis 1234′s text service, is that there are some things that are not best said aloud.
“While Telstra customers may already know about the call service, we wanted this campaign to highlight the upside of our SMS service in situations where talking on the phone isn’t appropriate,” said Geraldine Davys, group manager brand and marketing communications at Sensis.
Ddb Melbourne’s managing partner Oliver Lynch added: “The changing nature of technology and how we use it has produced some unfortunate side effects. We’ve all heard things that are inappropriate and wish we could un-hear and this campaign taps into that insight.”
Credits:
TV
Ecd: Grant Rutherford
C: Brendon Guthrie & Tim Holmes
Creative team: Beck Wallman & Scot van den Driesen
Director: Dave Wood...
The idea behind the campaign, which focuses on Sensis 1234′s text service, is that there are some things that are not best said aloud.
“While Telstra customers may already know about the call service, we wanted this campaign to highlight the upside of our SMS service in situations where talking on the phone isn’t appropriate,” said Geraldine Davys, group manager brand and marketing communications at Sensis.
Ddb Melbourne’s managing partner Oliver Lynch added: “The changing nature of technology and how we use it has produced some unfortunate side effects. We’ve all heard things that are inappropriate and wish we could un-hear and this campaign taps into that insight.”
Credits:
TV
Ecd: Grant Rutherford
C: Brendon Guthrie & Tim Holmes
Creative team: Beck Wallman & Scot van den Driesen
Director: Dave Wood...
- 10/8/2012
- by Robin Hicks
- Encore Magazine
In the latest of our comprehensive series of reviews of DC Comics' 52 relaunched titles, we take a look at Animal Man #1. Who's it by?
Animal Man #1 is written by Jeff Lemire (Sweet Tooth) and drawn by Travel Foreman (Cla$$$$war). What's the history?
Buddy Baker - aka Animal Man - was created by Dave Wood and Carmine Infantino in Strange Adventures #180 in 1965, with a somewhat woolly origin story about gaining the power to borrow the abilities of different animals after he was caught near an exploding alien spaceship. Animal Man was promptly ignored for over 20 years, until a little-known young Scottish writer called Grant Morrison was asked in 1988 to revive the character following the events of Crisis on Infinite Earths (an initiative which also gave rise to Neil Gaiman's legendary Sandman (more)...
Animal Man #1 is written by Jeff Lemire (Sweet Tooth) and drawn by Travel Foreman (Cla$$$$war). What's the history?
Buddy Baker - aka Animal Man - was created by Dave Wood and Carmine Infantino in Strange Adventures #180 in 1965, with a somewhat woolly origin story about gaining the power to borrow the abilities of different animals after he was caught near an exploding alien spaceship. Animal Man was promptly ignored for over 20 years, until a little-known young Scottish writer called Grant Morrison was asked in 1988 to revive the character following the events of Crisis on Infinite Earths (an initiative which also gave rise to Neil Gaiman's legendary Sandman (more)...
- 9/13/2011
- by By Hugh Armitage
- Digital Spy
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