Procter & Gamble has launched a global campaign to say ‘thank you mum’ as the countdown to the London 2012 Olympic Games begins.
With 100 days until the games begin, the Fmcg giant behind brands like Gillette, Pantene, Oral-b, Vicks, Fairy and Ambi Pur is running its first-ever dedicated corporate brand campaign in Australia.
The campaign celebrates mums, and particularly the mums of athletes by thanking them for doing “The best job in the world,” and is a part of P&G’s worldwide partnership with the International Olympic Committee.
The 30 and 60-second TVCs were created by the director of Babel, Amores Perros and 21 Grams, Alejandro González Iñárritu and will first air in Australia on Sunday.
The campaign in Australia will also include activations in shopping centres, which will ask people to upload a thank you message to their own mothers through image, video or text to be displayed on in-centre screens and...
With 100 days until the games begin, the Fmcg giant behind brands like Gillette, Pantene, Oral-b, Vicks, Fairy and Ambi Pur is running its first-ever dedicated corporate brand campaign in Australia.
The campaign celebrates mums, and particularly the mums of athletes by thanking them for doing “The best job in the world,” and is a part of P&G’s worldwide partnership with the International Olympic Committee.
The 30 and 60-second TVCs were created by the director of Babel, Amores Perros and 21 Grams, Alejandro González Iñárritu and will first air in Australia on Sunday.
The campaign in Australia will also include activations in shopping centres, which will ask people to upload a thank you message to their own mothers through image, video or text to be displayed on in-centre screens and...
- 4/18/2012
- by Cathie McGinn
- Encore Magazine
Stephanie Rice and Eamon Sullivan have denied that they are back together. The Australian swimming duo, who split soon after they both won medals at the 2008 Olympic Games, took to their Twitter pages to hit back at rumours that they have rekindled the romance. After various followers alluded to a reunion between the couple, Sullivan wrote on the microblogging site: "Negative.. just bad journalism!" before later adding: "Not true." Rice then wrote: "Sorry to disappoint... only friends, hey Sullo?" After Sullivan and Rice ended their two-year relationship in 2008, she was romantically linked to fellow swimmers Nick D'Arcy and Michael (more)...
- 4/5/2012
- by By Rebecca Davies
- Digital Spy
Eamon Sullivan
Aussie swimmer Eamon Sullivan took to the runway in Sydney this week as part of the Mercedes Benz Fashion Festival Sydney 2011. If Australia is famous for anything other than kangaroos and the Sydney Opera House, it's hot men in Speedos. I mean, have you ever seen Australian life guards? Yowza! They usually wear something like this.
So imagine my surprise when the Speedo Summer 2011 didn't feature any actual Speedos. Instead, the guys are all wearing boardshorts. While that's a major disappointment, we still figured that as you toil away in your cubicle waiting for the next earthquake, hurricane, or episode of Big Brother, you might enjoy checking out some hot guys.
No need to thank us!
Aussie swimmer Eamon Sullivan took to the runway in Sydney this week as part of the Mercedes Benz Fashion Festival Sydney 2011. If Australia is famous for anything other than kangaroos and the Sydney Opera House, it's hot men in Speedos. I mean, have you ever seen Australian life guards? Yowza! They usually wear something like this.
So imagine my surprise when the Speedo Summer 2011 didn't feature any actual Speedos. Instead, the guys are all wearing boardshorts. While that's a major disappointment, we still figured that as you toil away in your cubicle waiting for the next earthquake, hurricane, or episode of Big Brother, you might enjoy checking out some hot guys.
No need to thank us!
- 8/24/2011
- by Michael Jensen
- The Backlot
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