The Dolan Twins are building on their fragrance empire alongside noted digital entrepreneur Kevin Gould.
After launching their debut signature scents under the auspices of the nascent Wakeheart brand last July -- an upstart co-owned by the Dolans and Gould -- the trio is back with their second outing. Whereas the first launch from the brand comprised two signature scents named for and inspired by both Ethan and Grayson Dolan, Wakeheart's sophomore launch -- dubbed Enterlight -- marks a standalone collection that serves to highlight the brand itself rather than relying less on the twins' personas.
While it wasn't announced that the guys were co-owners of Wakeheart at launch, they confirmed it was the first company they ever created in an Instagram video shared last week. "We wanted to create a company that had more of a purpose than just selling fragrance bottles," Grayson says in the clip, alluding to...
After launching their debut signature scents under the auspices of the nascent Wakeheart brand last July -- an upstart co-owned by the Dolans and Gould -- the trio is back with their second outing. Whereas the first launch from the brand comprised two signature scents named for and inspired by both Ethan and Grayson Dolan, Wakeheart's sophomore launch -- dubbed Enterlight -- marks a standalone collection that serves to highlight the brand itself rather than relying less on the twins' personas.
While it wasn't announced that the guys were co-owners of Wakeheart at launch, they confirmed it was the first company they ever created in an Instagram video shared last week. "We wanted to create a company that had more of a purpose than just selling fragrance bottles," Grayson says in the clip, alluding to...
- 1/31/2020
- by Geoff Weiss
- Tubefilter.com
Updated: Notorious internet bad boy Jake Paul is angling to get a late-night-style talk show on YouTube’s premium streaming service, and YouTube has ordered a pilot of the concept.
The 21-year-old digital influencer is working with production houses Propagate Content and Five All in the Fifth Entertainment to develop a series for YouTube Red, as first reported by THR. The pilot is scheduled to shoot in May, according to a rep for Paul.
According to a YouTube spokeswoman, Paul’s show one of several early development deals it engaged in last year with “a handful of YouTube creators as part of our normal process to evaluate new creative ideas.” She added that currently there are no series orders in place out of those pacts.
Paul previously appeared in YouTube Red’s zombie-battling reality show “Fight of the Living Dead: Paradise Calls.” After rising to fame on Twitter’s now-defunct Vine,...
The 21-year-old digital influencer is working with production houses Propagate Content and Five All in the Fifth Entertainment to develop a series for YouTube Red, as first reported by THR. The pilot is scheduled to shoot in May, according to a rep for Paul.
According to a YouTube spokeswoman, Paul’s show one of several early development deals it engaged in last year with “a handful of YouTube creators as part of our normal process to evaluate new creative ideas.” She added that currently there are no series orders in place out of those pacts.
Paul previously appeared in YouTube Red’s zombie-battling reality show “Fight of the Living Dead: Paradise Calls.” After rising to fame on Twitter’s now-defunct Vine,...
- 3/30/2018
- by Todd Spangler
- Variety Film + TV
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