Marketers are the rockstars of the creator ecosystem. They play the crucial role of opening doors for talent, driving innovation, and creating monumental cultural impact. The entertainment industry is undergoing significant disruption as branded content and brand experiences rival those of major television and movie studios. The future of entertainment lies within the realm of our phones, where creators take center stage, and marketers produce the show,” said Krishna Subramanian Co-Founder and CEO of Captiv8. “It’s an honor to celebrate some of the most unique leaders who are pushing the limits of creator marketing.
- 5/2/2023
- by Rolling Stone
- Rollingstone.com
After spending the past several years surrounding its popular Super Bowl halftime show with commercials for its flagship drink, Pepsi wants to spend more time running ads and promotions for the glitzy spectacle before the Super Bowl arrives.
The popular beverage giant on Thursday is releasing a nearly three-minute-trailer trailer that celebrates five musical titans — Eminem, Kendrick Lamar, Mary J. Blige, Snoop Dogg and Dr. Dre — who are slated to perform during Pepsi’s halftime show at Super Bowl Lvi. Pepsi will call attention to that trailer, which will be available for viewing online, with teaser ads set to pop up during TV networks’ coverage of NFL playoff games over the next week. Just as it did last year, however, Pepsi won’t run any Super Bowl ads for its namesake product, though other parts of parent PepsiCo, like Frito-Lay snacks, will appear during the event.
“A thing this big,...
The popular beverage giant on Thursday is releasing a nearly three-minute-trailer trailer that celebrates five musical titans — Eminem, Kendrick Lamar, Mary J. Blige, Snoop Dogg and Dr. Dre — who are slated to perform during Pepsi’s halftime show at Super Bowl Lvi. Pepsi will call attention to that trailer, which will be available for viewing online, with teaser ads set to pop up during TV networks’ coverage of NFL playoff games over the next week. Just as it did last year, however, Pepsi won’t run any Super Bowl ads for its namesake product, though other parts of parent PepsiCo, like Frito-Lay snacks, will appear during the event.
“A thing this big,...
- 1/20/2022
- by Brian Steinberg
- Variety Film + TV
The 2022 Super Bowl is still months away, but on September 30, Pepsi, the NFL and RocNation have announced the headliners for the halftime show, and it’s a who’s-who of hip-hop history: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.
As Pepsi’s announcement tweet points out (see it below), those five artists account for 43 Grammy Awards and 19 chart-topping albums on the Billboard 200. they span the last three decades of hip-hop music history. This isn’t the first time rap has been featured on America’s most-watched night of television: past shows have included Queen Latifah (1998), P. Diddy and Nelly (2004), and The Black Eyed Peas (2011), but this will be the first time the Super Bowl has given such a singular showcase to hip-hop trailblazers.
SEEBest Adele songs, ranked: Her 17 greatest hits you’ve probably cried to
Pepsi’s VP of Marketing, Todd Kaplan, said in a statement,...
As Pepsi’s announcement tweet points out (see it below), those five artists account for 43 Grammy Awards and 19 chart-topping albums on the Billboard 200. they span the last three decades of hip-hop music history. This isn’t the first time rap has been featured on America’s most-watched night of television: past shows have included Queen Latifah (1998), P. Diddy and Nelly (2004), and The Black Eyed Peas (2011), but this will be the first time the Super Bowl has given such a singular showcase to hip-hop trailblazers.
SEEBest Adele songs, ranked: Her 17 greatest hits you’ve probably cried to
Pepsi’s VP of Marketing, Todd Kaplan, said in a statement,...
- 9/30/2021
- by Daniel Montgomery
- Gold Derby
Clear your calendars for Feb. 13, 2022 because the Super Bowl halftime show is shaping up to be an occasion you don't want to miss. On Thursday, Sept. 30, Pepsi, the NFL and RocNation announced that Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar are set to perform for the Pepsi Super Bowl Halftime Show at the Sofi Stadium in Inglewood, Calif. Pepsi's Vice President of Marketing Todd Kaplan said that it only makes sense to recruit Dr. Dre and Snoop Dogg for the show, as they "were at the forefront of the West Coast hip hop revolution." "So to be able to bring them back to LA, where it all began alongside Eminem, Mary J. Blige and Kendrick...
- 9/30/2021
- E! Online
Straight outta Inglewood comes word that Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem and Mary J. Blige will perform during the 2022 Super Bowl Halftime Show at SoFi Stadium near Los Angeles.
The five artists have never before appeared together onstage, according to the official announcement of the show. Among them, they have 43 Grammys and 22 No. 1 albums on the Billboard charts.
The game on February 13 will air on NBC and Telemundo, with live streaming on Peacock. It will be the first Super Bowl played in LA in nearly 30 years. When the Rams decamped to St. Louis and the Raiders back to Oakland in the 1990s, the LA market began a two-decade run without an NFL franchise. The Rams have since returned, and the Chargers relocated from San Diego, sharing residency at SoFi, which opened in 2020.
Last year’s halftime show featured the Weeknd in a solo performance at Tampa Bay’s Raymond James Stadium.
The five artists have never before appeared together onstage, according to the official announcement of the show. Among them, they have 43 Grammys and 22 No. 1 albums on the Billboard charts.
The game on February 13 will air on NBC and Telemundo, with live streaming on Peacock. It will be the first Super Bowl played in LA in nearly 30 years. When the Rams decamped to St. Louis and the Raiders back to Oakland in the 1990s, the LA market began a two-decade run without an NFL franchise. The Rams have since returned, and the Chargers relocated from San Diego, sharing residency at SoFi, which opened in 2020.
Last year’s halftime show featured the Weeknd in a solo performance at Tampa Bay’s Raymond James Stadium.
- 9/30/2021
- by Dade Hayes and Erik Pedersen
- Deadline Film + TV
Pepsi, the NFL and Roc Nation have assembled a truly memorable lineup of performers for the Pepsi Super Bowl Lvi Halftime Show: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will take the world’s biggest stage at SoFi Stadium in Inglewood, CA on Sunday, Feb. 13, 2022, airing on NBC.
The Pepsi Super Bowl Lvi Halftime Show marks the first time these five multi-award-winning artists will perform together on stage, holding a special significance for the greater Los Angeles community: Not only are Dre, Snoop and Lamar native Angelenos, the city is hosting the Super Bowl for the first time in nearly 30 years. Collectively, the artists have been awarded 43 Grammys and between them have 22 No. 1 albums on the Billboard 200.
As part of the collaboration around the Pepsi Super Bowl Halftime Show, Pepsi and the NFL have also joined together to support the launch of Regional School #1, a magnet...
The Pepsi Super Bowl Lvi Halftime Show marks the first time these five multi-award-winning artists will perform together on stage, holding a special significance for the greater Los Angeles community: Not only are Dre, Snoop and Lamar native Angelenos, the city is hosting the Super Bowl for the first time in nearly 30 years. Collectively, the artists have been awarded 43 Grammys and between them have 22 No. 1 albums on the Billboard 200.
As part of the collaboration around the Pepsi Super Bowl Halftime Show, Pepsi and the NFL have also joined together to support the launch of Regional School #1, a magnet...
- 9/30/2021
- by Jem Aswad
- Variety Film + TV
Pepsi Mango sounds pretty weird, and so does its new MTV companion show, “Match Me If You Can.”
The whole premise behind this latest glorified (flavored) Pepsi commercial is that Pepsi and mango make a “surprising perfect match.” The goal for the reality-star dating competition is the same thing.
At least Fox’s failed stunt “Cherries Wild” had a decent flavor attached to it.
Anyway, just watch the trailer above.
“Match Me If You Can” is produced by ViacomCBS’ in-house branded content studio, Velocity. The five-part series will bring together eight stars — Ashley Brooke Mitchell, Eric Bigger, Harry Jowsey, Onyeka Ehie, Natalie Negrotti, Kyra Green, Joey Sasso and Kylie Smith — from the reality TV universe, pairing fan favorites from different franchises together for the first time.
Pepsi Mango is the soda brand’s first new permanent flavor in five years.
Lauren Speed-Hamilton, a reality-dating competition success story, will host the series.
The whole premise behind this latest glorified (flavored) Pepsi commercial is that Pepsi and mango make a “surprising perfect match.” The goal for the reality-star dating competition is the same thing.
At least Fox’s failed stunt “Cherries Wild” had a decent flavor attached to it.
Anyway, just watch the trailer above.
“Match Me If You Can” is produced by ViacomCBS’ in-house branded content studio, Velocity. The five-part series will bring together eight stars — Ashley Brooke Mitchell, Eric Bigger, Harry Jowsey, Onyeka Ehie, Natalie Negrotti, Kyra Green, Joey Sasso and Kylie Smith — from the reality TV universe, pairing fan favorites from different franchises together for the first time.
Pepsi Mango is the soda brand’s first new permanent flavor in five years.
Lauren Speed-Hamilton, a reality-dating competition success story, will host the series.
- 4/13/2021
- by Tony Maglio
- The Wrap
Television commercials have long been one of the media industry’s surest bets — so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the show.
Sure, Pepsi...
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the show.
Sure, Pepsi...
- 2/25/2021
- by Brian Steinberg
- Variety Film + TV
Showtime has picked up a documentary about The Weeknd’s Super Bowl halftime show, the premium cable network announced Friday.
Titled “The Show,” the 90-minute feature will be directed by “Becoming’s” Nadia Hallgren and is set to premiere late this year. Pepsi, which produces the halftime show each year, will produce the doc with Boardwalk Pictures.
The Weeknd’s performance, helmed by longtime Super Bowl halftime show director Hamish Hamilton, was broadcast on Sunday from the Raymond James Stadium in Tampa, Florida. Featuring hits like “Can’t Feel My Face,” “Starboy” and “Blinding Lights,” the performance was generally well-received by critics with its immersive stages and moody atmosphere. In a profile published in Billboard, it was revealed that the performer himself kicked in $7 million to deliver the show.
Showtime describes the halftime show, executive produced by Jesse Collins and Roc Nation, as “one of the biggest musical productions during one of the most challenging,...
Titled “The Show,” the 90-minute feature will be directed by “Becoming’s” Nadia Hallgren and is set to premiere late this year. Pepsi, which produces the halftime show each year, will produce the doc with Boardwalk Pictures.
The Weeknd’s performance, helmed by longtime Super Bowl halftime show director Hamish Hamilton, was broadcast on Sunday from the Raymond James Stadium in Tampa, Florida. Featuring hits like “Can’t Feel My Face,” “Starboy” and “Blinding Lights,” the performance was generally well-received by critics with its immersive stages and moody atmosphere. In a profile published in Billboard, it was revealed that the performer himself kicked in $7 million to deliver the show.
Showtime describes the halftime show, executive produced by Jesse Collins and Roc Nation, as “one of the biggest musical productions during one of the most challenging,...
- 2/12/2021
- by Reid Nakamura
- The Wrap
Showtime has announced that it will air “The Show,” a 90-minute feature documentary that will provide a look into the making of the 2021 Pepsi Super Bowl Halftime Show, starring the Weeknd. “The Show” is directed by Emmy nominee Nadia Hallgren (“Becoming”), produced by the Pepsi in-house content studio and Boardwalk Pictures and will premiere later this year.
Nearly 100 million people around the world tuned in to watch the Weeknd’s halftime performance, and “The Show” will take a look at just how much work went into those 13 minutes: hours, days and months of collaboration among first-time Halftime Show executive producer Jesse Collins, executive producers Roc Nation and many more to pull off one of the biggest musical productions in an unprecedented time.
“The Pepsi Super Bowl Halftime Show is undoubtedly the world’s biggest stage, producing the most viewed and talked about moment in music every single year. The pressure to deliver an iconic,...
Nearly 100 million people around the world tuned in to watch the Weeknd’s halftime performance, and “The Show” will take a look at just how much work went into those 13 minutes: hours, days and months of collaboration among first-time Halftime Show executive producer Jesse Collins, executive producers Roc Nation and many more to pull off one of the biggest musical productions in an unprecedented time.
“The Pepsi Super Bowl Halftime Show is undoubtedly the world’s biggest stage, producing the most viewed and talked about moment in music every single year. The pressure to deliver an iconic,...
- 2/12/2021
- by Jem Aswad
- Variety Film + TV
After years of breaking into TV programs with commercials, Pepsi wants to get into a little show business of its own.
“Cherries Wild” represents something different for the glitzy soda marketer, which has entertained viewers for decades with ads starring Michael Jackson, Madonna and Britney Spears. The half-hour trivia game show, backed by Pepsi and Fox and se to air Sundays starting February 14, represents a tacit understanding by a major marketer that it needs new tools to reach people who might be interested in buying its beverages.
“Consumers are in control more than ever,” says Todd Kaplan, vice president of marketing at Pepsi, in an interview. “They have skip buttons. They can DVR-fast-forward. They can pay to eliminate ads with a subscription.” As a result, he adds, “this concept of interrupting content with your message has serious limitations. As fans are consuming, they don’t want to be interrupted.”
The...
“Cherries Wild” represents something different for the glitzy soda marketer, which has entertained viewers for decades with ads starring Michael Jackson, Madonna and Britney Spears. The half-hour trivia game show, backed by Pepsi and Fox and se to air Sundays starting February 14, represents a tacit understanding by a major marketer that it needs new tools to reach people who might be interested in buying its beverages.
“Consumers are in control more than ever,” says Todd Kaplan, vice president of marketing at Pepsi, in an interview. “They have skip buttons. They can DVR-fast-forward. They can pay to eliminate ads with a subscription.” As a result, he adds, “this concept of interrupting content with your message has serious limitations. As fans are consuming, they don’t want to be interrupted.”
The...
- 1/26/2021
- by Brian Steinberg
- Variety Film + TV
Pepsi won’t sit out the Super Bowl, but some of its commercials will.
The beverage giant, one of the biggest and most reliable sponsors of the annual football extravaganza, is benching traditional Super Bowl ads for its flagship soda. Instead, says Todd Kaplan, Pepsi’s vice president of marketing, “we are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.”
The halftime show will star The Weeknd, and Pepsi on Saturday will launch a new campaign to call attention to the performance – the first time the musician at the center of the event has taken part in a Pepsi ad campaign in advance of the effort. CBS is scheduled to telecast Super Bowl Lv on February 7.
Pepsi’s decision will...
The beverage giant, one of the biggest and most reliable sponsors of the annual football extravaganza, is benching traditional Super Bowl ads for its flagship soda. Instead, says Todd Kaplan, Pepsi’s vice president of marketing, “we are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.”
The halftime show will star The Weeknd, and Pepsi on Saturday will launch a new campaign to call attention to the performance – the first time the musician at the center of the event has taken part in a Pepsi ad campaign in advance of the effort. CBS is scheduled to telecast Super Bowl Lv on February 7.
Pepsi’s decision will...
- 1/8/2021
- by Brian Steinberg
- Variety Film + TV
Prepare yourselves, Coke fans, a slot on Fox’s primetime lineup is about to become Pepsi territory. Wild Cherry Pepsi, to be specific.
Fox revealed Wednesday it has ordered “Cherries Wild,” a half-hour trivia game show hosted by Jason Biggs that will heavily promote Pepsi’s Wild Cherry brand. The soda maker partnered with the network for the show.
Here’s the official description for the series, which premieres Sunday, Feb. 14 at 7/6c on Fox: Created by Wes Kauble and hosted by Jason Biggs, this fast-paced half-hour game show will feature two rounds of pop culture trivia gameplay – during which a team of two contestants will try and “Solve the Slots” in hopes of getting one step closer to winning the $250,000 jackpot. At the end of each episode, when they spin the reels on the enormous slot machine, contestants will attempt to capture all five Wild Cherries to win the ultimate prize.
Fox revealed Wednesday it has ordered “Cherries Wild,” a half-hour trivia game show hosted by Jason Biggs that will heavily promote Pepsi’s Wild Cherry brand. The soda maker partnered with the network for the show.
Here’s the official description for the series, which premieres Sunday, Feb. 14 at 7/6c on Fox: Created by Wes Kauble and hosted by Jason Biggs, this fast-paced half-hour game show will feature two rounds of pop culture trivia gameplay – during which a team of two contestants will try and “Solve the Slots” in hopes of getting one step closer to winning the $250,000 jackpot. At the end of each episode, when they spin the reels on the enormous slot machine, contestants will attempt to capture all five Wild Cherries to win the ultimate prize.
- 12/16/2020
- by Jennifer Maas
- The Wrap
Fox has teamed up with Pepsi to order a new game show hosted by Jason Biggs.
The American Pie actor will host Cherries Wild, a trivia game that is a collaboration with the soft drinks brand.
Deadline understands a pilot was filmed recently at Television City.
The half-hour show, which will launch at 7 p.m. Sunday, February 14, was created by Beat Shazam co-creator Wes Kauble. It features two rounds of pop culture trivia gameplay – during which a team of two contestants will try and “Solve the Slots” in hopes of getting one step closer to winning the $250,000 jackpot. At the end of each episode, when they spin the reels on the enormous slot machine, contestants will attempt to capture all five Wild Cherries to win the ultimate prize.
It marks the latest show for Biggs on Fox – he starred in Outmatched, the multicamera sitcom that was canceled after one season in May.
The American Pie actor will host Cherries Wild, a trivia game that is a collaboration with the soft drinks brand.
Deadline understands a pilot was filmed recently at Television City.
The half-hour show, which will launch at 7 p.m. Sunday, February 14, was created by Beat Shazam co-creator Wes Kauble. It features two rounds of pop culture trivia gameplay – during which a team of two contestants will try and “Solve the Slots” in hopes of getting one step closer to winning the $250,000 jackpot. At the end of each episode, when they spin the reels on the enormous slot machine, contestants will attempt to capture all five Wild Cherries to win the ultimate prize.
It marks the latest show for Biggs on Fox – he starred in Outmatched, the multicamera sitcom that was canceled after one season in May.
- 12/16/2020
- by Peter White
- Deadline Film + TV
The name of the show is similar to the name of the soda that sponsors it.
Fox and Pepsi will team up to launch “Cherries Wild,” a new game show meant to evoke thoughts of Pepsi Wild Cherry, a soda the beverage giant aims at younger consumers. Over the course of half an hour, contestants will navigate their way through two rounds of pop-culture trivia in hopes of winning a $250,000 jackpot. At the end of each episode, contestants will try to capture five Wild Cherries from a giant slot machine to win. The program is created by Wes Kauble, known for his work on “Beat Shazam” and “Supermarket Sweep,” and hosted by actor Jason Biggs.
The concept is just the latest to tie commercials and content in the same package. As consumers find more ways to avoid watching commercials — including viewing their favorite programs via streaming, where ads are often...
Fox and Pepsi will team up to launch “Cherries Wild,” a new game show meant to evoke thoughts of Pepsi Wild Cherry, a soda the beverage giant aims at younger consumers. Over the course of half an hour, contestants will navigate their way through two rounds of pop-culture trivia in hopes of winning a $250,000 jackpot. At the end of each episode, contestants will try to capture five Wild Cherries from a giant slot machine to win. The program is created by Wes Kauble, known for his work on “Beat Shazam” and “Supermarket Sweep,” and hosted by actor Jason Biggs.
The concept is just the latest to tie commercials and content in the same package. As consumers find more ways to avoid watching commercials — including viewing their favorite programs via streaming, where ads are often...
- 12/16/2020
- by Brian Steinberg
- Variety Film + TV
Pepsi says it will stick with the NFL for as long as the league can put games on the field.
Pepsi has long been one of the sports giant’s biggest sponsors, so much so that it has become synonymous with the annual halftime show at the Super Bowl. In pandemic-stricken 2020, however, the beverage giant has had to devise an entirely new marketing blitz.
New TV ads that start to air this week show how a Pepsi is an endemic part of football watching, and strive to celebrate the humble football watcher. The commercials will run through the first week of the NFL’s football season, primed to show up in games throughout the looming season, according to Todd Kaplan, vice president of marketing at Pepsi. TV’s football shows – ESPN’s “Monday Night Football,” Sunday afternoon games on CBS and Fox, on NBC’s “Sunday Night Football” and Fox...
Pepsi has long been one of the sports giant’s biggest sponsors, so much so that it has become synonymous with the annual halftime show at the Super Bowl. In pandemic-stricken 2020, however, the beverage giant has had to devise an entirely new marketing blitz.
New TV ads that start to air this week show how a Pepsi is an endemic part of football watching, and strive to celebrate the humble football watcher. The commercials will run through the first week of the NFL’s football season, primed to show up in games throughout the looming season, according to Todd Kaplan, vice president of marketing at Pepsi. TV’s football shows – ESPN’s “Monday Night Football,” Sunday afternoon games on CBS and Fox, on NBC’s “Sunday Night Football” and Fox...
- 8/18/2020
- by Brian Steinberg
- Variety Film + TV
Pepsi hopes to follow its decades-long history of placing a motto on everyone’s lips.
The beverage giant today is unveiling five different commercials all aimed at burnishing its latest slogan, “That’s What I Like.” In all of the spots, crafted with Omnicom Group’s Goodby Silverstein & Partners and Alma, an ad agency that specializes in multicultural audiences, ordinary people find the sound of opening a Pepsi can spurs them to dance and carry on in public – as if no one else were watching.
“These are people who live lives out loud, without worrying about other things,” says Todd Kaplan, vice president of marketing of marketing for Pepsi.
For decades, Pepsi has trotted out clever marketing phrases like “Joy of Pepsi,” “Pepsi. It’s the Cola,” “The Choice of a New Generation” “Live For Now” and “For Those Who Think Young.” More often than not, the sayings were employed...
The beverage giant today is unveiling five different commercials all aimed at burnishing its latest slogan, “That’s What I Like.” In all of the spots, crafted with Omnicom Group’s Goodby Silverstein & Partners and Alma, an ad agency that specializes in multicultural audiences, ordinary people find the sound of opening a Pepsi can spurs them to dance and carry on in public – as if no one else were watching.
“These are people who live lives out loud, without worrying about other things,” says Todd Kaplan, vice president of marketing of marketing for Pepsi.
For decades, Pepsi has trotted out clever marketing phrases like “Joy of Pepsi,” “Pepsi. It’s the Cola,” “The Choice of a New Generation” “Live For Now” and “For Those Who Think Young.” More often than not, the sayings were employed...
- 1/2/2020
- by Brian Steinberg
- Variety Film + TV
Pepsi is known for its Super Bowl half time show and celebrity-laden commercials. Now it wants to burnish a reputation for holiday cheer.
The soda-maker will help consumers give cash gifts to friend and family members through a digital scratch-off game that can be sparked via Qr codes found across 12 packs of Pepsi, Diet Pepsi, Pepsi Zero Sugar, Wild Cherry Pepsi and Pepsi Vanilla. If customers find three Pepsi globes, they will get the chance to send cash prizes with values ranging from $5 to $25,000 to a designated person or charity.
Pepsi thinks the holidays offer “a big opportunity for the cola category,” says Todd Kaplan, vice president of marketing for Pepsi, in an interivew. And while rival Coca-Cola has long celebrated the season with animated polar bears and evocations of nostalgia, Pepsi believes it can harness technology to get soda adherents to give its beverages more consideration when they are...
The soda-maker will help consumers give cash gifts to friend and family members through a digital scratch-off game that can be sparked via Qr codes found across 12 packs of Pepsi, Diet Pepsi, Pepsi Zero Sugar, Wild Cherry Pepsi and Pepsi Vanilla. If customers find three Pepsi globes, they will get the chance to send cash prizes with values ranging from $5 to $25,000 to a designated person or charity.
Pepsi thinks the holidays offer “a big opportunity for the cola category,” says Todd Kaplan, vice president of marketing for Pepsi, in an interivew. And while rival Coca-Cola has long celebrated the season with animated polar bears and evocations of nostalgia, Pepsi believes it can harness technology to get soda adherents to give its beverages more consideration when they are...
- 11/21/2019
- by Brian Steinberg
- Variety Film + TV
NBCUniversal is best known among advertisers for selling TV commercials. Now the media giant wants to burnish its reputation for selling something that is only tangentially related to the TV screen.
People who signed up for the company’s “BravoCon 2019” fan event, slated to take place between November 15 and November 17 in New York City, won’t just get to mix it up with Real Housewives, hear from nighttime host Andy Cohen and get a sneak peek of the next season of the cable network’s “Project Runway.” They will also have the chance to interact with a handful of brands sponsoring the extravaganza. Hotels.com will be woven into a brunch. State Farm is backing a “She Shed” relaxation area. And PepsiCo is bringing refreshments – including a special limited-edition beverage, Pepsi Sparkling Rosé, a non-alcoholic concoction meant to taste a little like champagne or sparkling wine.
The event is a...
People who signed up for the company’s “BravoCon 2019” fan event, slated to take place between November 15 and November 17 in New York City, won’t just get to mix it up with Real Housewives, hear from nighttime host Andy Cohen and get a sneak peek of the next season of the cable network’s “Project Runway.” They will also have the chance to interact with a handful of brands sponsoring the extravaganza. Hotels.com will be woven into a brunch. State Farm is backing a “She Shed” relaxation area. And PepsiCo is bringing refreshments – including a special limited-edition beverage, Pepsi Sparkling Rosé, a non-alcoholic concoction meant to taste a little like champagne or sparkling wine.
The event is a...
- 11/13/2019
- by Brian Steinberg
- Variety Film + TV
Disney and Sony Pictures have failed to reach new terms that would have given the former a 50/50 co-financing stake going forward, which means that the web slinger will no longer be part of the Marvel Cinematic Universe (McU), according to Deadline.
On the last two Spider-Man movies, “Spider-Man: Homecoming” and “Spider-Man: Far From Home,” Disney took a smaller percentage of profits from each (roughly 5% of first dollar gross), in exchange for Sony allowing Marvel to use the character in “Captain America: Civil War,” “Avengers: Infinity War,” and “Avengers: Endgame.” It was likely inevitable that Disney would want to renegotiate the agreement in favor of a more equitable deal between the two major studios on future Spidey movies.
According to the Deadline report, Disney’s offer for a 50/50 co-financing arrangement between the studios, which might extend to other films in the Spider-Man universe, wasn’t even met by a counter from Sony,...
On the last two Spider-Man movies, “Spider-Man: Homecoming” and “Spider-Man: Far From Home,” Disney took a smaller percentage of profits from each (roughly 5% of first dollar gross), in exchange for Sony allowing Marvel to use the character in “Captain America: Civil War,” “Avengers: Infinity War,” and “Avengers: Endgame.” It was likely inevitable that Disney would want to renegotiate the agreement in favor of a more equitable deal between the two major studios on future Spidey movies.
According to the Deadline report, Disney’s offer for a 50/50 co-financing arrangement between the studios, which might extend to other films in the Spider-Man universe, wasn’t even met by a counter from Sony,...
- 8/20/2019
- by Tambay Obenson
- Indiewire
Songs For Screens is a Variety column written by Andrew Hampp, a VP at New York-based music sponsorship and experiential agency Mac Presents and former branding correspondent for Billboard. Each week, the column will highlight noteworthy use of music in advertising and marketing campaigns, as well as new and catalog songs that we deem ripe for synch use.
Singer-songwriter Max Frost has scored several major synchs in his five-year career with Atlantic Records, including a major campaign for Beats in 2013 that sent his song “White Lies” to the top 30 of Billboard’s Triple-a airplay chart in 2014.
But it wasn’t until March 4 that Frost’s career was finally ready to graduate to its next level. That’s the night that PepsiCo premiered the first spot for its new sparkling water brand Bubly during the Academy Awards, which featured Frost’s new single “Good Morning” that Atlantic released at the same...
Singer-songwriter Max Frost has scored several major synchs in his five-year career with Atlantic Records, including a major campaign for Beats in 2013 that sent his song “White Lies” to the top 30 of Billboard’s Triple-a airplay chart in 2014.
But it wasn’t until March 4 that Frost’s career was finally ready to graduate to its next level. That’s the night that PepsiCo premiered the first spot for its new sparkling water brand Bubly during the Academy Awards, which featured Frost’s new single “Good Morning” that Atlantic released at the same...
- 4/26/2018
- by Andrew Hampp
- Variety Film + TV
There’s a new fizz in town.
PepsiCo just launched a new line of sparkling water, bubly, with zero-calories, no artificial flavors and no sweeteners. The new drink is likely the beverage company’s response to the cult-favorite seltzer Lacroix—and bubly is all dressed up for the part.
Its packaging will come with both colorful and approachable messages on its tabs like “Hey u” and “hiii”— plus there are cheeky notes on the sides of each can like “love at first phssst” and “hold cans with me.”
You can find the new fizzy beverage in eight flavors with names like: limebubly,...
PepsiCo just launched a new line of sparkling water, bubly, with zero-calories, no artificial flavors and no sweeteners. The new drink is likely the beverage company’s response to the cult-favorite seltzer Lacroix—and bubly is all dressed up for the part.
Its packaging will come with both colorful and approachable messages on its tabs like “Hey u” and “hiii”— plus there are cheeky notes on the sides of each can like “love at first phssst” and “hold cans with me.”
You can find the new fizzy beverage in eight flavors with names like: limebubly,...
- 2/8/2018
- by Collier Sutter
- PEOPLE.com
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