Wilhelm Schmid learned long ago that the best way to get a new A. Lange & Söhne watch to a city teeming with collectors of the coveted German luxury watch brand was to strap it on and deliver it personally.
“There’s no way in today’s world to ship a watch quickly from Geneva to [our headquarters in] Germany to America and wherever we might need the watch, so I carry them on my wrist,” Schmid, who has been the CEO of A. Lange & Söhne since 2011, tells The Hollywood Reporter.
His latest sojourn to the U.S. brought Schmid to San Francisco, where the brand has just opened an intimate boutique in the city’s popular Union Square district. But anyone looking for a traditional storefront should search beyond ideas of an expected retailer: A. Lange & Söhne’s new 1,539-square-foot salon is located on the third floor at 140 Geary St. — still a public space,...
“There’s no way in today’s world to ship a watch quickly from Geneva to [our headquarters in] Germany to America and wherever we might need the watch, so I carry them on my wrist,” Schmid, who has been the CEO of A. Lange & Söhne since 2011, tells The Hollywood Reporter.
His latest sojourn to the U.S. brought Schmid to San Francisco, where the brand has just opened an intimate boutique in the city’s popular Union Square district. But anyone looking for a traditional storefront should search beyond ideas of an expected retailer: A. Lange & Söhne’s new 1,539-square-foot salon is located on the third floor at 140 Geary St. — still a public space,...
- 5/11/2024
- by Laurie Brookins
- The Hollywood Reporter - Movie News
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