When Mind Blowing Films launched in Australia in 2002, its first Bollywood film made just $30,000. Dhoom 3, its latest release, raked in $1.7 million in three weeks, occupying prime slots in the Christmas/New Year holidays at Hoyts and Event Cinemas.
The Melbourne-based firm has 18 titles, predominantly Hindi, on its slate for 2014 and co-founder Mitu Bhowmick-Lange is looking to add several more.
Mitu attributes the steady surge in popularity of Bollywood fare to several factors, not least the rise in immigrants from the sub-Continent.
By ensuring each film is sub-titled, she is sure the appeal is broader than the resident Indian community. .A lot of second-generation Indians bring their Australian partners,. she tells If, .and the genre is popular with the gay community..
An action adventure starring Abhishek Bachchan as an assistant police commissioner and Aamir Khan as a circus artist who uses stage tricks to pull off bank robberies, Dhoom 3 has eclipsed...
The Melbourne-based firm has 18 titles, predominantly Hindi, on its slate for 2014 and co-founder Mitu Bhowmick-Lange is looking to add several more.
Mitu attributes the steady surge in popularity of Bollywood fare to several factors, not least the rise in immigrants from the sub-Continent.
By ensuring each film is sub-titled, she is sure the appeal is broader than the resident Indian community. .A lot of second-generation Indians bring their Australian partners,. she tells If, .and the genre is popular with the gay community..
An action adventure starring Abhishek Bachchan as an assistant police commissioner and Aamir Khan as a circus artist who uses stage tricks to pull off bank robberies, Dhoom 3 has eclipsed...
- 1/9/2014
- by Don Groves
- IF.com.au
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