On its surface, Xbox Game Pass seems like a sort of Netflix for video games. The Microsoft-run service charges players a monthly fee for unlimited access to a library of titles.
But the results of that service, which has been live now for about a year, show a number of surprising, meaningful changes in the way its users consume games.
“Netflix is what we hear, but that’s not what we think of it as. When we started out with the program we wanted to be additive, something that grows the entire ecosystem,” said Ben Decker, general manager of services at Microsoft. “So we tracked how customers are using Game Pass and how it interacts with the purchase model. How much time are you spending and how many games are you purchasing?”
The result, Microsoft found, was that Game Pass members spent 20% more time playing games than they did before signing up.
But the results of that service, which has been live now for about a year, show a number of surprising, meaningful changes in the way its users consume games.
“Netflix is what we hear, but that’s not what we think of it as. When we started out with the program we wanted to be additive, something that grows the entire ecosystem,” said Ben Decker, general manager of services at Microsoft. “So we tracked how customers are using Game Pass and how it interacts with the purchase model. How much time are you spending and how many games are you purchasing?”
The result, Microsoft found, was that Game Pass members spent 20% more time playing games than they did before signing up.
- 8/23/2018
- by Brian Crecente
- Variety Film + TV
Andrew Stern, the husband of model Katie Cleary, was buried in California on Tuesday after committing suicide over the weekend. Stern, 40, who was separated from the former Deal or No Deal model, shot himself on Sunday, close family friend and spokesperson Ben Decker confirmed to People in a statement. "On Sunday, June 22, Andrew Stern, husband of Katie Cleary, committed suicide at a shooting range in the San Fernando Valley," Decker said. "Andrew and Katie have been in the midst of a very amicable separation (they had filed for divorce) and had remained on excellent terms. This is devastating news for...
- 6/24/2014
- by K.C. Blumm
- PEOPLE.com
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