Finally frustrated in its hope of hosting a conference and trade show in Miami this week, the National Association of Television Program Executives (NATPE) is forging ahead with another service to the content community, revealing Tuesday a new initiative to open its massive video library for content distribution, marketing and monetization.
The initiative is being put through by NATPE and video search and analytics vendor AnyClip, which has boarded as NATPE’s video management partner on the AI-powered library makeover.
NATPE’s predicament will strike a chord in many media companies. From 17 years of NATPE’s annual Brandon Tartikoff Legacy Awards to star keynotes and panels offering insights from top studio, broadest and streaming legends, NATPE has been sitting on 2,000 videos and 1,000 hours of video ranging across 40 years.
Yet that content comes in vastly different tech supports and to date is neither easily manageable nor readily searchable.
“Prior to being ingested into AnyClip’s platform,...
The initiative is being put through by NATPE and video search and analytics vendor AnyClip, which has boarded as NATPE’s video management partner on the AI-powered library makeover.
NATPE’s predicament will strike a chord in many media companies. From 17 years of NATPE’s annual Brandon Tartikoff Legacy Awards to star keynotes and panels offering insights from top studio, broadest and streaming legends, NATPE has been sitting on 2,000 videos and 1,000 hours of video ranging across 40 years.
Yet that content comes in vastly different tech supports and to date is neither easily manageable nor readily searchable.
“Prior to being ingested into AnyClip’s platform,...
- 1/18/2022
- by John Hopewell
- Variety Film + TV
Kirk Iwanowski, after serving as chief marketing officer of Epix for nearly 10 years, has left the MGM-owned premium entertainment network to join video search and analytics vendor AnyClip.
Iwanowski exited Epix in January, prior to Amazon’s announcement last month of its $8.5 billion deal to acquire MGM. At AnyClip, Iwanowski’s first initiative has been to lead the company’s rebranding with a new logo and tagline (“The Visual Intelligence Company”) as well as its website relaunch.
Last month, AnyClip announced that it had raised $47 million led by venture-capital firm Jerusalem Venture Partners (Jvp), with participation from La Maison and Bank Mizrahi. The company, with co-headquarters in Tel Aviv, Israel, and New York, has raised $70 million to date.
“Kirk is a proven brand-builder with an established track record of successfully launching and scaling video companies,” AnyClip President and CEO Gil Becker said in a statement. “From launching networks to...
Iwanowski exited Epix in January, prior to Amazon’s announcement last month of its $8.5 billion deal to acquire MGM. At AnyClip, Iwanowski’s first initiative has been to lead the company’s rebranding with a new logo and tagline (“The Visual Intelligence Company”) as well as its website relaunch.
Last month, AnyClip announced that it had raised $47 million led by venture-capital firm Jerusalem Venture Partners (Jvp), with participation from La Maison and Bank Mizrahi. The company, with co-headquarters in Tel Aviv, Israel, and New York, has raised $70 million to date.
“Kirk is a proven brand-builder with an established track record of successfully launching and scaling video companies,” AnyClip President and CEO Gil Becker said in a statement. “From launching networks to...
- 6/8/2021
- by Todd Spangler
- Variety Film + TV
New York — Epix, the premium entertainment channel, video-on-demand and online service owned by Viacom Inc. (its Paramount Pictures unit), Metro-Goldwyn-Mayer Studios and Lionsgate, announced today the appointment of Kirk Iwanowski to Cmo effective immediately. Iwanowski will be responsible for developing and executing marketing strategy and campaigns designed to build a following for Epix movies and programs among consumers, affiliates and industry partners. Iwanowski was previously Svp of Marketing at FilmDistrict where he was responsible for developing the theatrical advertising strategy for the Gk Films-owned distribution company’s slate of wide releases including Soul Surfer, Insidious and Drive. Iwanowski also managed the studio’s upfront broadcast and cable negotiations for the 2012 theatrical slate. Prior to joining FilmDistrict, Iwanowski held the position of Evp, Marketing, Branded Entertainment & Sponsorship for Sundance Channel.
- 11/29/2011
- by THE DEADLINE TEAM
- Deadline TV
Hardly surprising, Bob Berney has brought together the team he worked with at Apparition to get started at FilmDistrict, the new shingle designed to generate pics that can play in 1500 to 2000 screen runs. The shingle was started by Gk Films partners Graham King and Tim Headington and Gk president Peter Schlessel. Here's the release: New York Oct. 12, 2010 The newly formed studio, FilmDistrict, a multi-faceted acquisitions, distribution, production and financing company, announced today its initial management team for theatrical operations. "We've assembled a core team of industry pros to move us into the next wave of theatrical marketing and distribution," says Bob Berney, President, Theatrical Distribution. "We look forward to working with our partners in exhibition to bring exciting films with creative campaigns into the marketplace." Distribution executives include: Senior Vice President, Distribution Dan Lange; Senior Vice President, Film Settlement John Lange; Senior Vice President, General Sales Manager Bill Thompson; Director,...
- 10/12/2010
- by MIKE FLEMING
- Deadline
NEW YORK -- In the first-ever on-air sponsorship deal for the Sundance Channel, the network said Tuesday that Lexus and Smith Barney have signed on as co-presenting sponsors of its new environmental primetime programming block "The Green", which debuts April 17.
"This is a big time in Sundance Channel's history," said Kirk Iwanowski, executive vp marketing, branded entertainment and sponsorship. "For 10 years we have been a premium television network and as of Jan. 1, we are evolving into a branded entertainment and sponsorship model and this is the first announcement we have made with sponsors."
Sundance Channel first announced the shift from a premium commercial-free network to a sponsorship and branded-entertainment model in June.
Lexus and Smith Barney signed multiyear, multiplatform deals with Sundance Channel, which said it will provide them with unique customized sponsorship packages.
Lexus will be the exclusive sponsor of the Sundance original series "Big Ideas for a Small Planet", a 13-part character-driven documentary series produced by Scout which presents the "innovative designers, products and processes that are on the front lines of a new green world," Sundance Channel said.
"This is a big time in Sundance Channel's history," said Kirk Iwanowski, executive vp marketing, branded entertainment and sponsorship. "For 10 years we have been a premium television network and as of Jan. 1, we are evolving into a branded entertainment and sponsorship model and this is the first announcement we have made with sponsors."
Sundance Channel first announced the shift from a premium commercial-free network to a sponsorship and branded-entertainment model in June.
Lexus and Smith Barney signed multiyear, multiplatform deals with Sundance Channel, which said it will provide them with unique customized sponsorship packages.
Lexus will be the exclusive sponsor of the Sundance original series "Big Ideas for a Small Planet", a 13-part character-driven documentary series produced by Scout which presents the "innovative designers, products and processes that are on the front lines of a new green world," Sundance Channel said.
- 1/16/2007
- The Hollywood Reporter - Movie News
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