A hidden speakeasy, hosted by Miami Heat legend Dwyane Wade and Queen Latifah, with a guest list that includes Masked Singer and The Hangover star Ken Jeong, late night host Jimmy Kimmel, Lakers legend Magic Johnson and WNBA stars Angel Reese and Kamilla Cardoso?
No, it isn’t real life, but the NBA made it exist, at least for its just-released ad campaign called “The Toast” to tout the upcoming NBA Finals.
Watch:
“We wanted to really ensure that we could generate some emotion for fans, and we wanted for it to feel like we had reverence and appreciation for the season that we had just witnessed, but also get that sort of tingly on your fingertips feeling of anticipation,” says Tammy Henault, the CMO of the NBA, in an interview. “We wanted to have this anticipatory feeling while also coming together as a big celebration and celebrating this big moment,...
No, it isn’t real life, but the NBA made it exist, at least for its just-released ad campaign called “The Toast” to tout the upcoming NBA Finals.
Watch:
“We wanted to really ensure that we could generate some emotion for fans, and we wanted for it to feel like we had reverence and appreciation for the season that we had just witnessed, but also get that sort of tingly on your fingertips feeling of anticipation,” says Tammy Henault, the CMO of the NBA, in an interview. “We wanted to have this anticipatory feeling while also coming together as a big celebration and celebrating this big moment,...
- 5/20/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
The WNBA begins its 28th season tonight with more buzz and interest in the game from casual hoops fans than the league has enjoyed since its launch year in 1997.
WNBA insiders and boosters know this is an opportunity to make the most of, especially for the tip-off tonight with a double-header of games that getting an unusually wide platformby airing on ESPN 2 and Disney+.
“The WNBA is certainly ready for this,” said Rebecca Lobo, a women’s basketball analyst for ESPN and a former player for the WNBA’s New York Liberty.
The spark for the brighter spotlight and bigger all-around platform that the WNBA this year came from Caitlin Clark, Angel Reese, Kamilla Cardoso and other college women’s players who commanded international attention during a thrilling NCAA March Madness tournament earlier this year.
NBA insiders and boosters are fervently hoping that the heat around the NCAA finals...
WNBA insiders and boosters know this is an opportunity to make the most of, especially for the tip-off tonight with a double-header of games that getting an unusually wide platformby airing on ESPN 2 and Disney+.
“The WNBA is certainly ready for this,” said Rebecca Lobo, a women’s basketball analyst for ESPN and a former player for the WNBA’s New York Liberty.
The spark for the brighter spotlight and bigger all-around platform that the WNBA this year came from Caitlin Clark, Angel Reese, Kamilla Cardoso and other college women’s players who commanded international attention during a thrilling NCAA March Madness tournament earlier this year.
NBA insiders and boosters are fervently hoping that the heat around the NCAA finals...
- 5/14/2024
- by Cynthia Littleton
- Variety Film + TV
Women’s basketball is finally getting the spotlight it deserves on the court, and now, ESPN+ will take you off the court and into the lives of the biggest stars in the sport. The four-part original series “Full Court Press” will follow senior Iowa guard Caitlin Clark, senior South Carolina center Kamilla Cardoso, and sophomore UCLA guard Kiki Rice as they prepare their teams for a run at the national championship. Viewers will see just what it takes for these stars to do what they do on the basketball court, while also managing their personal lives and the pressure to represent the game as it explodes onto the national stage. You can watch the first two episodes of “Full Court Press” on Saturday, May 11 starting at 1 p.m. Et on ABC and episodes three and four on Sunday, May 12 starting at 12:30 p.m. Et. All episodes will be immediately...
- 5/11/2024
- by Thomas Waschenfelder
- The Streamable
Women’s basketball interest is growing so fast, even the WNBA can’t keep up.
On Friday night, the Chicago Sky faced the Minnesota Lynx in their preseason opener. The game was of major interest to followers of women’s basketball, as it featured the league debuts of prominent rookies Angel Reese and Kamilla Cardoso.
The WNBA’s streaming app did not air the game, despite listing that all preseason tilts would be watchable from the app.
That’s when a fan, @heyheyitsalli, stepped in and began livestreaming the game on their cell phone while attending the game in Minneapolis. The livestream quickly exploded past the 400,000 views mark.
The game ended in a 92-81 win for the Minnesota Lynx.
The WNBA later clarified that only Caitlin Clark’s debut with the Indiana Fever was being broadcast on the app.
@heyheyitsalli jumped into the fray with a quick question.
“Would y...
On Friday night, the Chicago Sky faced the Minnesota Lynx in their preseason opener. The game was of major interest to followers of women’s basketball, as it featured the league debuts of prominent rookies Angel Reese and Kamilla Cardoso.
The WNBA’s streaming app did not air the game, despite listing that all preseason tilts would be watchable from the app.
That’s when a fan, @heyheyitsalli, stepped in and began livestreaming the game on their cell phone while attending the game in Minneapolis. The livestream quickly exploded past the 400,000 views mark.
The game ended in a 92-81 win for the Minnesota Lynx.
The WNBA later clarified that only Caitlin Clark’s debut with the Indiana Fever was being broadcast on the app.
@heyheyitsalli jumped into the fray with a quick question.
“Would y...
- 5/5/2024
- by Bruce Haring
- Deadline Film + TV
Caitlin Clark continues to be a huge box office draw: The women’s college basketball phenom drove this year’s WNBA draft to record ratings for ESPN, with Clark getting drafted first overall by the Indiana Fever.
Monday’s draft coverage drew 2.45 million viewers, according to Sportico, which quadruples (!) the previous viewership high, set in 2004 when Diana Taurasi going first overall to the Phoenix Mercury drew 601,000 total viewers. This year, Clark went first overall, with South Carolina center Kamilla Cardoso going third to the Chicago Sky, who also picked up Lsu’s Angel Reese with the seventh overall pick.
More...
Monday’s draft coverage drew 2.45 million viewers, according to Sportico, which quadruples (!) the previous viewership high, set in 2004 when Diana Taurasi going first overall to the Phoenix Mercury drew 601,000 total viewers. This year, Clark went first overall, with South Carolina center Kamilla Cardoso going third to the Chicago Sky, who also picked up Lsu’s Angel Reese with the seventh overall pick.
More...
- 4/16/2024
- by Dave Nemetz
- TVLine.com
Updated with ratings data: The University of South Carolina overwhelmed the Iowa Hawkeyes Sunday in a rollicking NCAA Women’s College Basketball Championship game that capped an unprecedented run for women’s sports. The game that ended 87-75 saw University of Iowa megastar Caitlin Clark wrap her collegiate career and the birth of not one but two WNBA stars, as Clark and South Carolina’s Kamilla Cardoso head off to next week’s WNBA draft.
The game delivered 18.7 million viewers for ESPN and ABC, according to preliminary Nielsen ratings. That means the game qualifies as the second most-watched women’s sporting event ever on U.S. television behind only the 2015 Women’s World Cup Final in July 2015, which grabbed 25.4 million viewers.
“With a record-setting audience of 18.7 million viewers, Sunday’s Iowa-South Carolina title game was a fitting finale to the most-viewed ever NCAA Women’s Basketball Tournament,” said ESPN chairman Jimmy Pitaro.
The game delivered 18.7 million viewers for ESPN and ABC, according to preliminary Nielsen ratings. That means the game qualifies as the second most-watched women’s sporting event ever on U.S. television behind only the 2015 Women’s World Cup Final in July 2015, which grabbed 25.4 million viewers.
“With a record-setting audience of 18.7 million viewers, Sunday’s Iowa-South Carolina title game was a fitting finale to the most-viewed ever NCAA Women’s Basketball Tournament,” said ESPN chairman Jimmy Pitaro.
- 4/7/2024
- by Cynthia Littleton
- Variety Film + TV
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