Exclusive: Smac Entertainment has signed Grammy, Emmy and Academy Award-winning musical artist, actor, author, and activist Common for management.
Under the guidance of Constance Schwartz-Morini, April Guidone and Derek Sanderson, the company will work with the multi-hyphenate to seek out strategic brand partnerships and endorsements, non-scripted projects, and brand development for future products and collaborations. Factoring into the artist’s signing with Smac was his alignment with the company in terms of a commitment to creative excellence, authenticity, and social impact and reform.
“We are beyond thrilled to welcome Common to the Smac family,” said the company’s CEO, Constance Schwartz-Morini. “His commitment to keeping it real and making a difference aligns perfectly with our motivating force at Smac and we believe Common is not just a great fit; he’s a game-changer. We can’t wait to take off on this exciting journey together!”
Recently penning health and wellness book And Then We Rise,...
Under the guidance of Constance Schwartz-Morini, April Guidone and Derek Sanderson, the company will work with the multi-hyphenate to seek out strategic brand partnerships and endorsements, non-scripted projects, and brand development for future products and collaborations. Factoring into the artist’s signing with Smac was his alignment with the company in terms of a commitment to creative excellence, authenticity, and social impact and reform.
“We are beyond thrilled to welcome Common to the Smac family,” said the company’s CEO, Constance Schwartz-Morini. “His commitment to keeping it real and making a difference aligns perfectly with our motivating force at Smac and we believe Common is not just a great fit; he’s a game-changer. We can’t wait to take off on this exciting journey together!”
Recently penning health and wellness book And Then We Rise,...
- 1/10/2024
- by Matt Grobar
- Deadline Film + TV
Michael Strahan and Constance Schwartz-Morini’s Smac Entertainment has hired April Guidone as its first Chief Operating Officer. The company also announced the promotion of four key execs across its business divisions – Ethan Lewis, Jose Diaz, Koral Chen and Nisha Bhagat.
Guidone brings more than 20 years of experience in global business development, marketing, branding, and operations to Smac. In her new role, she will oversee company operations and lead business incubation, with a special focus on the development of The Michael Strahan Brand and Wear by Erin Andrews. She reports directly to Schwartz-Morini, Smac co-founder and CEO.
Guidone comes to Smac after six years at Img Fashion, a division of Endeavor, where she served as SVP, Global Brand & Business Development. While at Endeavor, April grew New York Fashion Week into a highly profitable, global event. She previously held senior positions at Grey, Conde Nast and Martha Stewart Living.
“After a...
Guidone brings more than 20 years of experience in global business development, marketing, branding, and operations to Smac. In her new role, she will oversee company operations and lead business incubation, with a special focus on the development of The Michael Strahan Brand and Wear by Erin Andrews. She reports directly to Schwartz-Morini, Smac co-founder and CEO.
Guidone comes to Smac after six years at Img Fashion, a division of Endeavor, where she served as SVP, Global Brand & Business Development. While at Endeavor, April grew New York Fashion Week into a highly profitable, global event. She previously held senior positions at Grey, Conde Nast and Martha Stewart Living.
“After a...
- 10/28/2021
- by Denise Petski
- Deadline Film + TV
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