Although 007 chose Macallan over Martini in Skyfall, the eurozone economic crisis had a bigger influence on exports
Even James Bond sipping Macallan Scotch instead of his usual Martini in Skyfall couldn't halt a slide in the volume of Scotch whisky exported last year. Sales were hardest hit across the eurozone, as the economic crisis continues to hit luxury industries.
In France, the biggest importer of UK whisky, sales dropped 25% after the introduction of a new 15% whisky tax. The fourth biggest market, Spain, also fell by 20%. It follows years of strong growth for the industry, which accounts for a quarter of the UK's food and drink export market.
The number of bottles shifted worldwide fell 5% to 1.19bn, although the value of the sales grew 1% to £4.27bn as discerning drinkers in the Us and Asia turned to more expensive brands.
The biggest winner, according to the International Wine & Spirit Research group, was Johnnie Walker,...
Even James Bond sipping Macallan Scotch instead of his usual Martini in Skyfall couldn't halt a slide in the volume of Scotch whisky exported last year. Sales were hardest hit across the eurozone, as the economic crisis continues to hit luxury industries.
In France, the biggest importer of UK whisky, sales dropped 25% after the introduction of a new 15% whisky tax. The fourth biggest market, Spain, also fell by 20%. It follows years of strong growth for the industry, which accounts for a quarter of the UK's food and drink export market.
The number of bottles shifted worldwide fell 5% to 1.19bn, although the value of the sales grew 1% to £4.27bn as discerning drinkers in the Us and Asia turned to more expensive brands.
The biggest winner, according to the International Wine & Spirit Research group, was Johnnie Walker,...
- 4/2/2013
- by Simon Neville
- The Guardian - Film News
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