ViacomCBS chief marketing and communications officer Julia Phelps announced new additions to her senior leadership team on Friday. Justin Dini has been promoted to head of communications, while Josh Line has been hired in the newly created role of chief brand officer at the company. Both will start in their new roles immediately.
Dini’s previous role was senior vice president of communications. In his new role, he will serve as the chief media spokesperson for ViacomCBS, leading strategic communications efforts across the business to ensure that media and other key stakeholders understand its strategy.
Line joins the team after a previous tenure at Viacom’s Comedy Central, Paramount Network and TV Land. His responsibilities will include overseeing the company’s marketing strategy across its brand portfolio and audiences. Bradley Archer-Haynes will report to Line as senior vice president of corporate marketing, and his responsibilities will include driving cross-company trade marketing efforts.
Dini’s previous role was senior vice president of communications. In his new role, he will serve as the chief media spokesperson for ViacomCBS, leading strategic communications efforts across the business to ensure that media and other key stakeholders understand its strategy.
Line joins the team after a previous tenure at Viacom’s Comedy Central, Paramount Network and TV Land. His responsibilities will include overseeing the company’s marketing strategy across its brand portfolio and audiences. Bradley Archer-Haynes will report to Line as senior vice president of corporate marketing, and his responsibilities will include driving cross-company trade marketing efforts.
- 2/28/2020
- by Margeaux Sippell
- The Wrap
ViacomCBS has named Comedy Central veteran Josh Line to serve as executive VP and chief brand officer for the newly enlarged company.
Line will oversee all marketing strategies for the company with an emphasis on synergy efforts across a collection of brands that range from MTV, Nickelodeon, Bet and Comedy Central to Paramount Pictures, CBS and Simon & Schuster. He was most recently head of marketing and digital for Comedy Central, TV Land and Paramount Network.
Justin Dini, ViacomCBS’ exec VP of corporate communications, will expand his role to become head of communications and chief spokesman for the company. Dini joined ViacomCBS in July 2017 as senior VP of corporate communications, after representing ViacomCBS parent company National Amusements during his tenure at Brunswick Group. Dini and Line report to Julia Phelps, ViacomCBS’ chief communications and marketing officer.
Line and Dini’s expanded roles come as ViacomCBS has made other changes in Phelps’ unit.
Line will oversee all marketing strategies for the company with an emphasis on synergy efforts across a collection of brands that range from MTV, Nickelodeon, Bet and Comedy Central to Paramount Pictures, CBS and Simon & Schuster. He was most recently head of marketing and digital for Comedy Central, TV Land and Paramount Network.
Justin Dini, ViacomCBS’ exec VP of corporate communications, will expand his role to become head of communications and chief spokesman for the company. Dini joined ViacomCBS in July 2017 as senior VP of corporate communications, after representing ViacomCBS parent company National Amusements during his tenure at Brunswick Group. Dini and Line report to Julia Phelps, ViacomCBS’ chief communications and marketing officer.
Line and Dini’s expanded roles come as ViacomCBS has made other changes in Phelps’ unit.
- 2/28/2020
- by Variety Staff
- Variety Film + TV
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