With the world slowly beginning to open up on the other side of the coronavirus pandemic, this Pride season is one of tremendous celebration. And yet the spirit of a movement born out of protest lives on. As the month of June comes to a close and International Pride Day nears, E! News has asked members of the newest generation of LGBTQ stars to share what Pride means to them in 2021. Welcome to The New Faces of Pride. Selfless is an appropriate name for Hyram Yarbro's new skincare line. After garnering a massive following on YouTube and TikTok with his honest reviews, the 25-year-old beauty guru is ready to give back with his own brand. Selfess By Hyram has teamed up with the Rainforest Trust and the...
- 6/28/2021
- E! Online
YouTube skincare guru Hyram Yarbro -- who is known for significantly bolstering the sales of brands he mentions in his highly-viewed skincare reviews -- is getting his own skincare line at Sephora.
The 25-year-old worked with licensing firm Semaphore on the deal, which helped to pair Yarbro with affordable skincare brand The Inkey List to create a new standalone line dubbed Selfless By Hyram. Selfless will drop at 663 Sephora stores in 20 countries -- and on the retailer's website -- on June 24.
Selfless will tout a message of social consciousness, having established partnerships with environmental nonprofits Rainforest Trust and The Thirst Project. In its first year, the brand has committed to protecting over 2,500 acres from deforestation, and providing access to clean water for 35,000 people in over 60 communities throughout Eswatini, Africa.
Visit Tubefilter for more great stories.
The 25-year-old worked with licensing firm Semaphore on the deal, which helped to pair Yarbro with affordable skincare brand The Inkey List to create a new standalone line dubbed Selfless By Hyram. Selfless will drop at 663 Sephora stores in 20 countries -- and on the retailer's website -- on June 24.
Selfless will tout a message of social consciousness, having established partnerships with environmental nonprofits Rainforest Trust and The Thirst Project. In its first year, the brand has committed to protecting over 2,500 acres from deforestation, and providing access to clean water for 35,000 people in over 60 communities throughout Eswatini, Africa.
Visit Tubefilter for more great stories.
- 6/8/2021
- by Geoff Weiss
- Tubefilter.com
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