The digital revolution helps us as filmmakers in many ways but it also hinders us. The democratisation through digital capture allows many more people to shoot films in a variety of ways. However, as this has happened, the audience hasn't got larger. So, who's watching all this extra content? The method of storytelling hasn't changed and it doesn't mean that we can't still shoot on film. Everyone knows it still looks more interesting, and the cost difference is a smokescreen. Shooting two perf on an Aaton Penelope for a feature film is in no way more expensive that shooting on an Alexa, and it looks a hundred times more interesting. Isn't that why we do what we do?