DraftFCB is to close its Melbourne operation following the loss of key client Honda, Mumbrella can reveal.
The Interpublic Group-owned agency lost the car client to Leo Burnett after a pitch on Friday of last week.
A statement from the agency reads:
With the recent loss of the Honda business, Draftfcb will close its Melbourne office and concentrate on further developing the network’s Sydney operations. Draftfcb will fulfil its commitments to Honda to effect a smooth turnover to the new agency and continue discussions with other Melbourne-based clients as to the best way forward to manage their businesses. For our staff, we are looking at placement options for those interested in moving to another Draftfcb office and we are helping where possible to assist them find new employment opportunities locally in Melbourne.
The agency declined to comment on how many staff would be affected by the closure.
Last week,...
The Interpublic Group-owned agency lost the car client to Leo Burnett after a pitch on Friday of last week.
A statement from the agency reads:
With the recent loss of the Honda business, Draftfcb will close its Melbourne office and concentrate on further developing the network’s Sydney operations. Draftfcb will fulfil its commitments to Honda to effect a smooth turnover to the new agency and continue discussions with other Melbourne-based clients as to the best way forward to manage their businesses. For our staff, we are looking at placement options for those interested in moving to another Draftfcb office and we are helping where possible to assist them find new employment opportunities locally in Melbourne.
The agency declined to comment on how many staff would be affected by the closure.
Last week,...
- 9/5/2012
- by Robin Hicks
- Encore Magazine
Honda: parts ways with DraftFCB Melborne
Honda has announced the winner of its creative pitch, which sees incumbent DraftFCB move off the business.
Leo Burnett Melbourne has won the account in a final round of pitching with Bmf.
Honda Australia director and Gm sales and marketing, Stephen Collins said: “We are delighted to announce our partnership with Leo Burnett.
“They have developed some great campaign ideas for Honda to drive our brand positioning of clever thinking through the Power of Dreams. Towards the end of this year, consumers will see a fresh approach from Honda and we will maintain a solid advertising spend to support the launch of exciting new models.
“We thank the team at Draft for their dedication to the brand over the past decade and wish them all the best for the future.”
Leo Burnett Melbourne boss Melinda Geertz said: “We are absolutely thrilled. Honda is one...
Honda has announced the winner of its creative pitch, which sees incumbent DraftFCB move off the business.
Leo Burnett Melbourne has won the account in a final round of pitching with Bmf.
Honda Australia director and Gm sales and marketing, Stephen Collins said: “We are delighted to announce our partnership with Leo Burnett.
“They have developed some great campaign ideas for Honda to drive our brand positioning of clever thinking through the Power of Dreams. Towards the end of this year, consumers will see a fresh approach from Honda and we will maintain a solid advertising spend to support the launch of exciting new models.
“We thank the team at Draft for their dedication to the brand over the past decade and wish them all the best for the future.”
Leo Burnett Melbourne boss Melinda Geertz said: “We are absolutely thrilled. Honda is one...
- 8/31/2012
- by Robin Hicks
- Encore Magazine
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