AI is at the center of a new Italian primetime comedy show. Italy’s Rai has ordered Fake Show — Diffidate delle Imitazioni, a celebrity improv series in which famous faces respond to a comedic AI machine “generating unpredictable situations, rules and games.”
Endemol Shine Italy, part of Banijay Italy, is producing Fake Show, which will air in primetime this fall. Hosted by actor, comedian and author Max Giusti, the format will “put AI in the spotlight and celebrates the highest form of flattery, imitation,” according to its producers.
In each episode, celebrities will showcase improv skills by impersonating characters, dialects, objects, sounds and showbiz counterparts.
James Townley, Chief Content Officer, Development at Banijay said: “We are seeing continued demand for light-hearted formats that put a smile on viewers’ face, and Fake Show guarantees just this. With AI at its heart, this ground-breaking format is versatile, scalable, connects audiences and we...
Endemol Shine Italy, part of Banijay Italy, is producing Fake Show, which will air in primetime this fall. Hosted by actor, comedian and author Max Giusti, the format will “put AI in the spotlight and celebrates the highest form of flattery, imitation,” according to its producers.
In each episode, celebrities will showcase improv skills by impersonating characters, dialects, objects, sounds and showbiz counterparts.
James Townley, Chief Content Officer, Development at Banijay said: “We are seeing continued demand for light-hearted formats that put a smile on viewers’ face, and Fake Show guarantees just this. With AI at its heart, this ground-breaking format is versatile, scalable, connects audiences and we...
- 9/14/2023
- by Jesse Whittock
- Deadline Film + TV
When Universal opted to stick to a theatrical release for “Minions: The Rise of Gru,” the new chapter of Chris Meledandri’s blockbuster animated saga, it went a couple extra miles to orchestrate one of its biggest and most interactive marketing campaign for an animated film to date.
The multi-pronged operation, spearheaded by Universal’s head of international marketing Julien Noble with his home office team and all the territories marketing groups, spanned live events and activations across the studio’s top 12 markets. Giant squishies of Minions were placed in spontaneous locations and hand painted by local artists around the world.
Judging by the early box office receipts, the studio’s strategy has been paying off. Released July 1 in the U.S., “Minions: The Rise of Gru,” which is directed by Kyle Balda, broke domestic B.O. records for the biggest opening ever over Fourth of July weekend. The film...
The multi-pronged operation, spearheaded by Universal’s head of international marketing Julien Noble with his home office team and all the territories marketing groups, spanned live events and activations across the studio’s top 12 markets. Giant squishies of Minions were placed in spontaneous locations and hand painted by local artists around the world.
Judging by the early box office receipts, the studio’s strategy has been paying off. Released July 1 in the U.S., “Minions: The Rise of Gru,” which is directed by Kyle Balda, broke domestic B.O. records for the biggest opening ever over Fourth of July weekend. The film...
- 7/8/2022
- by Elsa Keslassy
- Variety Film + TV
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