Bizarre yarn with the ring of truth, paying tribute to the A303 and James Bond's switch from dry martinis to Heineken
✒The story told by Jeremy Hunt – that his special adviser was leaking information to the Murdochs, giving them every detail of his plans for the BSkyB bid without his knowledge is, clearly, bizarre. But one element of the yarn did ring true. Public relations people usually live in a fantasy world of their own.
Frédéric Michel, the man employed by News Corp to link with Hunt's office, sounded like so many of the PR people I've met. Everything is wildly exaggerated. "X is really on board with us on this" means "I have spoken at a party to X and he didn't reply with a screed of abuse." "We're going to do a media blitz, starting with Newsnight and The One Show" means "I have phoned a junior researcher on both those programmes.
✒The story told by Jeremy Hunt – that his special adviser was leaking information to the Murdochs, giving them every detail of his plans for the BSkyB bid without his knowledge is, clearly, bizarre. But one element of the yarn did ring true. Public relations people usually live in a fantasy world of their own.
Frédéric Michel, the man employed by News Corp to link with Hunt's office, sounded like so many of the PR people I've met. Everything is wildly exaggerated. "X is really on board with us on this" means "I have spoken at a party to X and he didn't reply with a screed of abuse." "We're going to do a media blitz, starting with Newsnight and The One Show" means "I have phoned a junior researcher on both those programmes.
- 4/27/2012
- by Simon Hoggart
- The Guardian - Film News
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