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- A waiting room, a talking duck-man, a severed arm, a mysterious woman, a young man in a black suit and his doppelganger thumbs-upping each other. Smoke - FIRE.
- Creative music video about an intense robbery and the trouble that comes with it.
- Contrasting the glamour, fun and sharp-tongued humour with stories of abuse, attacks, past trauma dealt with through unrelenting resilience. This film goes behind the makeup to tell the unfiltered gritty human truth of their lives.
- Director Roar Uthaug commented: "We wanted to make the whole film engaging, bold but over all fun. Casting the right three guys was the key for me and I couldn't be happier with the performances they gave us. It has been an awesome experience collaborating with Mike Hannett and Dave Buchanan to bring this adventure to life. I hope it's as fun to watch as we all had making it together." Shot in Cape Town, the film follows three geeky backpackers, who after a case of mistaken identity get whisked away in a limousine to a mega mansion where a crazy pool party is in full swing. Robert Firth was chosen as the signature voice for the campaign.
- What is it like to be Black and working in the UK advertising industry? Several Black creatives from the industry weigh in on issues including unconscious bias, tokenism and micro - aggressions.